Top 10 British Brands That Took Over The World
The new brand for best of British denim
Good jeans are an integral part of a stylish wardrobe's DNA. And while a smart set of selvedge denim trousers is usually synonymous with those produced in Japan on specialised short looms, you can now enjoy the same high-end craftmanship a little closer to home. Walthamstow, East Lodon to be exact.
That's because a new premium British brand, King &Tuckfield,haslaunchedaimingtocreate beautifullyrefinedaestheticswithsignatureselvedgedenimatitscore.Inspiredbythelivesofthefounder'sfamily–militaryandcoalminingstock–theclothesfavoura toughpracticallookbuiltontheideaofworkingmen’sstyles. It's about cut and finish over overt branding. Rightly so.
Harking back to how things used to be made, at smaller factories with sustainable production output, the denim range is manufactured at Blackhorse Lane Atelier, an entirely unique factory located in Walthamstow.
The brand’s signature line of selvedge denim comes in three cuts, the Smart Jean, regular cut Joe Jeans and slim cut Aubrey Jeans. Yes, you can breathe a sigh of relief, there's not a bootcut in sight. And each pair comes complete with a monogrammed cotton hanky, hidden in the back pocket, in memory of Stacey’s father.
If you're searching for an upgrade to the standard 501s in your, and everyone else's wardrobe, it's time to start looking local.
Video: BrandZ Top50 Most Valuable UK Brands 2017 | Countdown
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